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Pro Site Management
Top 10 Reasons
Top 10 Reasons to use Pro Site Management
1. Update Web Content
Anytime, Anywhere
Many sites go without basic content updates because
there are too many technical obstacles along the way.
You may find your content is ready for the site, but
the site is not ready for your content. For businesses
that have a remote or distributed staff, the site is
not updated because the Web authoring software (Frontpage,
Dreamweaver, FTP, etc…) is not convenient or
accessible. Simple updates to static sites are often
time consuming and tedious, so the site goes without
updates. Pro Site Management will simplify the time
and procedure required to post a content update.
2. Content Updates Do Not Require Technical
Knowledge
First and foremost Pro Site Management is easy to use.
Pro Site Management allows you, co-workers or
non-technical personnel to make changes to the site
without having to learn HTML. Rather than having to
know HTML code, or duplicate existing pages, Pro Site
Management will provide an intuitive means to add and
edit content. Even if you have your own Web-savvy
staff, their time could be used more productively by
adding functionality rather than performing editorial
changes.
3. Control Who Publishes Content and When
Website content doesn't get updated effectively when
there are administrative bottlenecks. Often, the
person that understands A, doesn't know about B, but
knowledge of A and B may be required to get content
up-to-date on the site. Pro Site Management can
eliminate the bottlenecks associated with delivery,
formatting, and editing of site's content. Managed
workflow, content scheduling, archiving, and
centralized control over content delivery. Content
authors, editors, and Web administrators can all
"work" on the site instead of waiting for each other.
4. Manage Industry Specific Content
Most Web site initiatives involve the management of
data that is specific to industry or custom business
logic. For example, consider a real estate company's
Web site where the site's content is property
listings. Immediately, we can visualize the use of the
data specific to the real estate industry, such as:
"Bedrooms", "Baths", "Lot Size", "Building Features".
Pro Site Management provides a form of "content
intelligence" that will adhere to taxonomy and
accommodate this ad-hoc data.
5. Improved SEO
Your site's static pages may be indexed by Yahoo! and
Google, but you want to drive traffic based on
specific keywords and phrases that are in line with
your marketing objectives. The quality and format of
your site's content is critical to optimizing your
site's placement in the search engines. By optimizing
each page and it's content, search engines can more
accurately read and index your site.
6. Archive the Content of your Website
Archiving the content of your site in a database makes
it easier for future reference, site enhancements and
re-designs. Unlike static sites (which are comprised
of a collection of pages), dynamic CMS tools store all
content in a database. Hence fresh content gets added,
and older content can be easily archived and then
re-accessed as needed. Archived content is not
entirely removed from the site, thus eliminating
broken links and missing pages.
7. Reduce Time and Costs
With the help of a CMS, business users are empowered
to create, publish, and manage their own Web content
by means of an Internet browser or even Microsoft
Word. This enables your employees to realize the full
potential of your Web site by using them as business
tools for communication with customers, partners, and
co-workers.
8. Increase Customer or Partner Participation and
Self-help
Customers and partners can quickly find and access the
information they need. Features like knowledge
management (FAQ lists, customer support, CRM, and
feedback systems) are often inclusive to the CMS
features. Managed workflow, content scheduling,
archiving, result in Web sites that are richer with
more accurate, timely, and easy-to-find content.
9. Launch a Multi-functional Website in a
relatively short period of time
Another motivating factor for moving to a CMS, is that
your site lacks required functionality. You may wish
the site could easily be extended with features like
security controls, discussion forums, keyword
searching, or a feedback system. Since most CMS's are
dynamically driven, features like knowledge management
(FAQ lists, customer support, CRM, feedback systems,
or article management) and user management (member
login, registration and security) are often inclusive
to the CMS features. Some content management systems
even offer extended features for collaboration
(forums, calendar) and e-commerce initiatives.
10. Publish and Re-distribute Content in
Standardized Format
CMS's create content is a consistent format that
adheres to Web standards. Navigation and sitemaps are
often automatically generated by the CMS. Most CMS
tools also provide a means to distribute and syndicate
your sites' content in formats beyond W3C and Section
508 compliant HTML. Content is "packaged" into
accessible XML-based formats such as RSS and ATOM.
This provides the ability to easily syndicate
organizational content to and from other sources (ie;
news feeds).
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